PRE-FLIGHT COLD EMAIL CHECKLIST.

You know you need outside perspective on your cold email before you click send.

A way to ensure you've checked all the boxes, made the email as persuasive as possible, answered WIIFM as thoroughly as you can, made your offer clear, and that CTA super-duper-easy (and clear).

Whew. So much to remember.

And then come up with different wording to express an idea right-smack-this-close to you.

What you need is a pre-flight checklist for your cold email.

Much like a commercial pilot runs through before takeoff.

Even though he's done it hundreds of times. He still goes through the pre-flight checklist. Because it saves lives.

And this one might save your cold email.

Like it did to mine.

(The balls on this thing... I even created it, and how dare it criticize its maker's brilliance... oh wait, I really needed that outside, expert perspective.)